All this music talk has got me interested in how the literary establishment can learn from the music industry. We all remember the death of the music industry articles that were circulating at the start of this decade, how the industry was haemorrhaging with the invent of Napster and other download technology. Well the Jumping the Poetic Hurdle interviews I did recently tell a similar story… So, this Lost Shark has been doing some reading and thought these articles were well worth sharing. We may stand to learn alot from what the music industry has been through.
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A big thanks to Amanda Joy for putting me on to this article this evening. It is a really great read and provides excellent information to follow on from the Jumping the Poetic Hurdle interviews.
SELLING PAPER: Can publishing be profitable in the 21st Century? raises some very interesting points about free content, the difficulty in publishing for profit in both print and electronic media and the role of advertising.
The article concludes by examining the public radio model as a successful way of monetising content.
A thought provoking article and one that I hope you enjoy.